Matthew J. Schoenherr is a husband, father of four, business owner, and marketing consultant. As the author of Ideas, he continues his work in supporting the worthy goals of service and commerce in the business and nonprofit communities. Matt crafted Ideas to help jump-start sales and branding efforts while improving marketing literacy through a format that is no-nonsense, easy to read, and easy to implement.

Interested in working with Matt or having him speak at your next event? Contact him.

Photos

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Experience

Matt has a proven track record of using creative, innovative and effective communication techniques and tools that resulted in achievement of major strategic objectives. This includes his knowledge and experience in the use of social media and other technology-based communications tools for his clients.

Additionally, Matt has the ability to develop and utilize performance-based metrics such as polling, customer satisfaction and employee engagement surveys, focus groups and other tools to measure outcomes. As a published author and accomplished speaker, he presents strong writing and verbal communications skills, bringing the ability to produce communications plans, strategies and materials under tight deadlines.

To compliment Matt's Bachelor of Science in Management, multiple certifications in information technology and the Toastmaster leadership and communication program, Matt has over 17 years of national community outreach experience in:

• project management (over 4,000 hours,)
• personnel management,
• branding,
• marketing,
• training,
• communications,
• customer relations,
• web design and
• promotional services.
  
  

Some of Matt's successes have included:

• Leading the development of the branding and marketing strategy (including collateral development) for the MiWiFi project, a joint venture between the Departments of Natural Resources (MDNR), Information Technology (MDIT), and Transportation (MDOT), Travel Michigan, SBC Communications (NYSE:SBC) and Intel (NasdaqNM:INTC) to bring wireless broadband to Michigan’s traveling public.
  
  
• Overseeing the development and support for IT applications responsible for tracking over $300 million in state and federal monies for State of Michigan grant and loan programs.
  
  
• Leading the Inside Michigan’s Great Outdoors e-mail marketing campaign for the Michigan Department of Natural Resources, a quarterly publication that currently reaches over 42,000 subscribers across the state and nation.
  
  
• Website administration and promotion for a wide range of public, private and non-profit intranet and Internet sites, including the web technology needs of the Greater Lansing Association of Realtors and their 1,800 members.
  
  
• Actively fostering relationships with local companies and organizations in efforts to further their outreach and business development efforts.
  
  
• Syndicated author of a marketing and public relations column for a national online news magazine, Matt has also authored a marketing book geared toward helping small business owners and non-profit directors.
  
  

In review of this list, you will note Matt's growth and experience. What it cannot illustrate, however, is the degree of dedication, resourcefulness, and professionalism Matt offers. A personal conversation will enable you to discuss how Matt can contribute to the success of your organization. Contact Matt.