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The purpose of this book is to help business owners and non-profits—from the one-person show to the marketing department of the large corporations—with the magic of marketing: the creative ideas. "Ideas" was built to collect the wealth of creative solutions others have used successfully and offer them as an alternative to paying large amounts of money to professional marketing firms. Certainly, face-to-face, professional expertise can’t be totally replaced, but "Ideas" aims to place creativity and proven ideas into your hands at a reasonable cost. "Ideas" offers you a... [Read more]
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"First, branding is a phenomenon that happens in the minds and hearts of those who experience your brand. Most of us make quick, judge-the-book-by-the-cover decisions based on what we see, hear, feel, smell, taste and experience. No doubt this is a survival skill that kept us alive during our cave-painting days. These judgments help us quickly label, categorize and reduce an experience into a single thought or feeling. This phenomenon occurs around practically everything we experience, but..."
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